"This course was exactly what I needed. A chance to connect with like-minded people at different stages of their dog training journey. It was clear, informative and opened my mind to the different tools I can use to help my business. Whether you have just set up or are more established, there’s a great deal you can gain from taking part."

Who is this for?

Dog professionals promoting kind and trusting relationships with dogs, ready to grow their business.

Established dog trainers and behaviourists

Those new to the industry or wanting to launch a new business

Other dog professionals, such as groomers, walkers and dog daycare owners

Those working in animal welfare, including rescue centres and workers


Identify where you are and where you want to go. Build lasting and productive relationships with clients that create better lives for dogs.


Gain insights, ideas and skills that will help your business run smoothly, freeing you up to do more of the things you love.


Sick of passive online videos? You're in the right place! Take part in interactive sessions, share ideas and work on activities with your peers.

5 WEEK ONLINE course

Take part in a 5 week series starting 20 January. These are live online sessions occurring each Monday for 1.5 hours from 19:30 (GMT), with accompanying resources and activities sent out every week. Use this handy time zone converter to check the times against where you are.

reach more paws

Discover new ways for your business to promote empathetic and positive dog training. Join us for 5 weeks as you grow, learn and connect with like-minded dog professionals.

Getting started


Monday 20 Jan

19:30 - 21:00


We set the scene for the coming weeks, identifying where you're at now and where you'd like to go. You are supported to set clear goals and share current highlights and challenges. This is a chance for all us to get to know each other.

Telling your story


Monday 27 Jan

19:30 - 21:00


Featuring guest speaker Ants Cabraal, this week is all about getting your story out there. You'll learn how to communicate the advantages of humane training approaches. Use a simple marketing canvas to help identify key messages, attract customers and reach new audiences.

Working with clients


Monday 3 Feb

19:30 - 21:00


Guest speaker Winkie Spiers will be joining us to talk about working with clients and how to nourish these key relationships. We'll work through real case studies (including some of your own) and share ways to promote real behaviour change in clients while maintaining your own wellbeing.

Sharpening your business


Monday 10 Feb

19:30 - 21:00


Do you wish you had more dog time in your life? Or feel like you're rushing from one behaviour session to the next, without a clear sense of whether they're making a difference? During this week you'll map out your current systems and processes and be introduced to new tools and ways of working to make your day-to-day work a whole lot easier.

Staying connected


Monday 17 Feb

19:30 - 21:00


During our final session we'll do some troubleshooting, share experiences and talk about ways to stay connected beyond this course. We know the work of a dog trainer can be solitary and emotional, so let's find ways to work together!

course details


Monday 20 January 

19:30 - 21:00 (GMT)

Monday 27 January

19:30 - 21:00 (GMT)

Monday 3 February

19:30 - 21:00 (GMT)

Monday 10 February

19:30 - 21:00 (GMT)

Monday 17 February

19:30 - 21:00 (GMT)


€199 for the full course

Applications close 17 January

PDTE Members and Friends receive a 50% discount when using code 'PDTE' at checkout


Small learning cohort of 6-10 participants

Interactive sessions and plenty of time to discuss questions and ideas

Connect with peers through shared activities and discussions

Commitment of 3-5 hours per week to get the most out of this course

Strictly limited places. Don't miss out!

course hosts

Harriet Alexander

Lead Faciliator

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Harriet has run dog training businesses in both the UK and Australia. She's also worked in a number of different industries, including the arts, government and not-for-profit. Her work has involved project management, marketing, business development, as well as managing and supporting over 1000 animal rescue volunteers.

Winkie Spiers

Guest Speaker

London based Winkie Spiers has been working with dogs and owners for many years and is a sought after speaker, author and behaviour consultant. She is the Chair and an Honorary Member of the Pet Dog Trainers of Europe and has mentored many other trainers starting and growing their businesses.

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Ants Cabraal

Guest Speaker

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Ants is an experienced marketing practitioner, business advisor and coach who has spent the past decade working with impact focused startups and businesses with the Enspiral community. He works to help people cut through the noise and understand the fundamentals of growing their business, and he loves helping get new ideas off the ground.

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